Friday, March 30, 2012

Brotherhood of the Bean

Brotherhood of the Bean

Link to Brotherhood of the Bean

McDonald's says coffee fuels its Canada turnaround

Posted: 29 Mar 2012 10:00 AM PDT

TORONTO (Reuters) – McDonald's Corp's Canadian market share is the highest it's been in 15 years, and that's mainly due to its humble drip coffee, the fast food giant's Canadian chief says. Coffee isn't an obvious point of entry in Canada, where doughnut and coffee chain Tim Hortons borders on a national symbol and Starbucks is also well-established. Mcdonald's has been selling a "premium roast …

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